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Author: Chris Stanislawek

Google Analytics

How to the remove the query parameter from the URL in GA4

Posted on February 23, 2021 by Chris Stanislawek / 0 Comment

In this Insider’s Guide to GA4 series, I will share all the practical tips you need to know when working with the new version of Google Analytics. The fir...

Google Analytics

How to setup the full URL as a custom dimension in GA4

Posted on February 16, 2021 by Chris Stanislawek / 0 Comment

In this Insider’s Guide to GA4 series, I will share all the practical tips you need to know when working with the new version of Google Analytics. The fir...

Google Ads/Google Analytics

Google Ads vs Google Analytics Conversion Tracking Explained

Posted on February 1, 2021 by Chris Stanislawek / 0 Comment

It’s just one of those days, we have all been there. You check your campaigns and see 50 conversions in Google Ads, but Google Analytics shows only 45. Th...

Apps Script/Automation

Automate everything with Apps Script

Posted on January 24, 2021 by Chris Stanislawek / 0 Comment

The best way to bring back some sunshine to your life is to get rid of the boring tasks. How to do that? By automating everything! During the next few paragraph...

Google Ads

Weekly 15-minute Google Ads Management Routine

Posted on January 5, 2021 by Chris Stanislawek / 0 Comment

Google Ads Management is time consuming and can take hours weekly, but you are in luck! In this guide I will share the deepest darkest secrets of paid traffic a...

UX

A Simple Guide To Installing Hotjar On Your Website

Posted on December 5, 2020 by Chris Stanislawek / 0 Comment

What is hotjar? Hotjar is a website heatmaps and behavior analytics tool. It helps you to see how visitors are using your website. The main functions of Hotjar ...

eCommerce/CRO/Psychology For eCommerce

Must-know Psychology Principles for eCommerce and SaaS Businesses

Posted on November 26, 2020 by Chris Stanislawek / 0 Comment

Ever since I read Influence: The Psychology of Persuasion by Robert Cialdini I became fascinated with human behavior. Understanding how rules of Reciprocity, Sc...

eCommerce

6 Powerful eCommerce Trends For 2021 And Beyond

Posted on October 24, 2020 by Chris Stanislawek / 0 Comment

Is no secret that this year the eCommerce industry has pushed to new heights. The global pandemic changed our daily lives and reshaped everything we knew. Busin...

Google Analytics

Introducing Google Analytics 4

Posted on October 15, 2020 by Chris Stanislawek / 0 Comment

We are witnessing an epic in web analytics. Yesterday Google announced Google Analytics 4 which was formerly know as App+Web and is the future of data measureme...

Facebook

Brand Awareness campaigns on Facebook – 7 things you need to know

Posted on September 22, 2020 by Chris Stanislawek / 0 Comment

Building GREAT Brand Awareness campaigns is difficult. Many brands struggle with strategy, creatives and not being able to report the impact of such activities....

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