How to the remove the query parameter from the URL in GA4
In this Insider’s Guide to GA4 series, I will share all the practical tips you need to know when working with the new version of Google Analytics. The fir...
Author: Chris Stanislawek
How to setup the full URL as a custom dimension in GA4
In this Insider’s Guide to GA4 series, I will share all the practical tips you need to know when working with the new version of Google Analytics. The fir...
Google Ads vs Google Analytics Conversion Tracking Explained
It’s just one of those days, we have all been there. You check your campaigns and see 50 conversions in Google Ads, but Google Analytics shows only 45. Th...
Automate everything with Apps Script
The best way to bring back some sunshine to your life is to get rid of the boring tasks. How to do that? By automating everything! During the next few paragraph...
Weekly 15-minute Google Ads Management Routine
Google Ads Management is time consuming and can take hours weekly, but you are in luck! In this guide I will share the deepest darkest secrets of paid traffic a...
A Simple Guide To Installing Hotjar On Your Website
What is hotjar? Hotjar is a website heatmaps and behavior analytics tool. It helps you to see how visitors are using your website. The main functions of Hotjar ...
Must-know Psychology Principles for eCommerce and SaaS Businesses
Ever since I read Influence: The Psychology of Persuasion by Robert Cialdini I became fascinated with human behavior. Understanding how rules of Reciprocity, Sc...
6 Powerful eCommerce Trends For 2021 And Beyond
Is no secret that this year the eCommerce industry has pushed to new heights. The global pandemic changed our daily lives and reshaped everything we knew. Busin...
Introducing Google Analytics 4
We are witnessing an epic in web analytics. Yesterday Google announced Google Analytics 4 which was formerly know as App+Web and is the future of data measureme...
Brand Awareness campaigns on Facebook – 7 things you need to know
Building GREAT Brand Awareness campaigns is difficult. Many brands struggle with strategy, creatives and not being able to report the impact of such activities....